Gilad Bechar
21 July 2026
Scammers Imitating Moburst – Be Vigilant
Company News
Scammers pretending to work at Moburst have set up fake websites and email addresses imitating Moburst employees, through which they are committing fraud.
Nir Lewinsohn
23 October 2026
In-App Purchases, Subscriptions, and Revenue Optimization
App Development
Subscriptions and in-app purchases now drive the majority of app revenue, whether you’re building a consumer product or a SaaS tool. Here is the thing: plenty of apps generate real download numbers and still bleed money quietly for months before anyone figures out why. In our experience, the gap between apps that monetize well and […]
Yuval Etinger
22 October 2026
Google AI Video Dubbing for Ads, 33 Languages Explained
Industry News
If you’ve ever tried to run a video ad campaign across a dozen countries at once, you already know the problem. The creative is solid. The budget is ready. And then you hit the wall of localization, and everything slows to a crawl. Google’s AI video dubbing for ads is a genuine attempt to knock […]
Nir Lewinsohn
21 October 2026
Product Marketing for AI Features: A Smarter Playbook
Product Marketing
Here is the thing about marketing a feature that rewrites itself every few weeks: your launch deck is basically obsolete before the campaign even goes live. Product marketing for AI-powered features is genuinely different from anything else in the discipline. You are selling something that learns on the job, gets meaningfully smarter after real users […]
Jessica Abbadia
20 October 2026
Entity-First SEO, Knowledge Graph, and AI Search Guide
SEO
Ranking on keywords alone stopped being enough a while ago. Today, the game is entity-first SEO, a framework that tells search engines and AI models who you actually are, what subjects you genuinely cover, and why you deserve to be cited. Google organizes people, places, products, and concepts as interconnected entities inside its Knowledge Graph. […]
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