Gilad Bechar
20 December 2024
Moburst Acquires Uproar PR to Deliver End-to-End Marketing Solutions
Company News
The move adds media relations to Moburst’s service offerings for clients and expands the company’s U.S presence NEW YORK – December 20, 2024 – Moburst, the leading mobile-first digital marketing agency, today announces its acquisition of Uproar PR, an award-winning public relations firm. This strategic move strengthens Moburst’s capabilities, offering a more comprehensive suite of […]
Gilad Bechar
17 February 2025
Are Digital Marketing Agencies Worth it?
Digital Marketing
Digital marketing agencies provide a range of services and charge clients for them. While this much is obvious, it’s worth exploring the actual value proposition they offer to determine whether digital marketing agencies are truly worth it. Why Companies Hire Digital Marketing Agencies Businesses turn to agencies for several key advantages, including: Of course, hiring […]
Asaf Vicci
17 February 2025
Gendered Marketing in the World of Apps: How Companies Segment Their Audiences
ASO
Creative
Mobile Marketing
Gendered marketing has been ingrained in culture for as long as we can remember—blue for boys, pink for girls, and everything in between. From clothing ads and celebrity endorsements to influencer campaigns, marketing strategies have long tailored their messaging based on gendered assumptions. But what about the App Stores? While audience segmentation is often considered […]
Mike Kresch
17 February 2025
The Emergence of DeepSeek, New AI Platforms, and What It Means for Brands in 2025
Digital Marketing
Industry News
As 2024 came to a close, there was a growing sense of optimism among marketers. Despite the initial shockwaves AI sent through the industry, it became clear that, rather than making us obsolete, it was actually empowering us to accomplish amazing things at warp speed. Many of us became more comfortable with tools like ChatGPT—refining […]
Talia Welka
06 February 2025
The Ultimate Social Media Marketing Checklist for 2025
Social Media Marketing
Are you ready for social media success in 2025? Use this ultimate checklist to make sure you’re on the right track! From nailing your brand voice to creating stand-out visuals and building an engaged community – this checklist covers everything you need to do to up your social media game this year. So what are […]