Mobile & Digital Marketing News

The move adds media relations to Moburst’s service offerings for clients and expands the company’s U.S presence NEW YORK – December 20, 2024 – Moburst, the leading mobile-first digital marketing agency, today announces its acquisition of Uproar PR, an award-winning public relations firm. This strategic move strengthens Moburst’s capabilities, offering a more comprehensive suite of […]

With over six million apps in the app stores, learning how to promote an app and establishing an app marketing strategy is a must for any newly added app. Users churn through apps really fast and increasing app store ranking is a process that takes time. Without a dedicated marketing campaign, the chances of growing your userbase are […]

Welcome back to the 22nd edition of Moburst’s Monthly Mobile Marketing Roundup! This month, AI-powered tools are changing the game for mobile marketers, Apple is making a rare move to loosen its grip on default apps, and Google Play’s latest widget update could be the key to unlocking better app discovery. Let’s dive in! Industry […]

Digital marketing agencies provide a range of services and charge clients for them. While this much is obvious, it’s worth exploring the actual value proposition they offer to determine whether digital marketing agencies are truly worth it. Why Companies Hire Digital Marketing Agencies Businesses turn to agencies for several key advantages, including: Of course, hiring […]

Gendered marketing has been ingrained in culture for as long as we can remember—blue for boys, pink for girls, and everything in between. From clothing ads and celebrity endorsements to influencer campaigns, marketing strategies have long tailored their messaging based on gendered assumptions. But what about the App Stores? While audience segmentation is often considered […]