How to Choose an Expert Web Development Company

Digital Marketing Web Development

Nir Lewinsohn 31 July 2024

There’s one common denominator between all successful B2B businesses in 2024—they all invest in top-tier web services. If your web app is clunky or your website looks like it was created in 2007, prospects and clients will surely bounce to a better option. 

57% of customers won’t recommend a poorly designed website, and 48% think companies that haven’t optimized their websites for mobile don’t care about them. Prospects and end-users expect impressive, immersive, and responsive online interactions in our digital age. Web experiences reflect your brand, and getting them wrong can put your reputation on the chopping block. 

Sometimes, you need a helping hand to make the magic happen. Knowing how to choose a web development company can be the difference between failure and achieving revenue, conversions, and reputational success. 

This article will reveal how to find a good web development company and exactly what you should ask potential candidates.

Understanding Your Needs

If you’ve ever watched the Olympic 100m sprint, you’ll know the winners are always the athletes who get a great start. In the B2B web development context, getting a great start means being fully prepared for the project. 

Not all web development projects are created equal, and you’ll need to narrow down what services you need. For example, are you making an ecommerce site to introduce your products to the world? Or are you updating your corporate website to generate more leads? 

Either way, when considering how to choose a website developer, keep in mind:

Scalability and Adaptability

The digital landscape is constantly evolving. Your website shouldn’t just meet your current needs; it should be designed to grow with your business and adapt to market changes. Consider how your website can scale to accommodate new products, services, or markets.

Integration with Marketing Strategy

Your website is a powerful marketing tool. It should work in tandem with your broader marketing strategy, including ongoing SEO, UX/UI optimization, and other media services. How will your website integrate with these efforts to maximize your brand’s impact?

Target Audience and User Experience (UX/UI)

Understanding your target audience is crucial. What are their preferences, behaviors, and pain points? How can your website’s design and functionality cater to their needs and provide a seamless, engaging user experience?

Unique Features and Functionalities

Depending on your goals, you may need specific features to support your business operations:

• Do you require secure payment gateways for ecommerce? 
• Is mobile optimization essential to reach your audience? 
• Does your industry demand specialized functionalities like data analytics or customer portals?

Long-Term Vision and Support

Think beyond the initial launch and ask:

• How will your website be maintained and updated? 
• Do you have a long-term vision for its evolution? 
• What kind of ongoing web development support will you need to ensure your website remains a high-performing asset?

Carefully considering these factors will equip you to find a web development partner that not only builds a high-performing website aligned with your business objectives, but also offers the diverse expertise and comprehensive services needed to transform your website into a powerful marketing engine.

Research Potential Companies 

Research is essential when determining how to choose a web development company. 

Reviewing the company’s portfolio is an excellent way to verify their relevant industry experience. The portfolio is a collection of their most notable clients and projects, showcasing the final product and enabling B2B businesses to confirm that you’ll get what it says on the tin. 

• You can also consult the company’s case studies for real-world examples of their industry-specific work. 
• Turn to your B2B network and fellow businesses to find out about their positive (and negative!) experiences working with web development companies. 
• Social media channels and industry forums are valuable resources for finding a reputable and suitable vendor.

Evaluate the Company’s Expertise

After your initial research, it’s time to examine a company’s technical and non-technical expertise to ensure they’re the right fit for your specific project.

While the specific programming languages used are less of a concern (since experienced developers are proficient in multiple languages), focus on evaluating their expertise through:

Portfolio Review

A company’s portfolio speaks volumes about its capabilities. Pay close attention to projects similar to yours.

• Have they developed successful ecommerce sites with seamless user journeys? 
• Do their web applications (e.g., dashboards) demonstrate intuitive interfaces and robust functionality? 
• Can they create engaging mini-sites or landing pages with high conversion rates?

Case Studies

In-depth case studies offer a glimpse into a company’s problem-solving abilities and its approach to challenges.

• Do they outline a straightforward process and showcase measurable results? 
• How do their solutions align with your project goals? 

Many companies showcase their web development approach and successful projects through dedicated resources that show you how they make your website better.

Industry Experience

Have they worked within your industry before? This isn’t always a deal-breaker, but industry experience can indicate a deeper understanding of the target audience and specific business needs.

Client Reviews and Testimonials

What do previous clients say about their work? Look for reviews that highlight not just technical skills but also communication, project management, and overall satisfaction.

Design Expertise

While technical skills are crucial, design plays a significant role in your website’s success. 

• Ensure their UI/UX designers have a proven track record of creating intuitive, user-friendly interfaces that appeal to your target audience. 
• Ask about their experience with design tools like Figma and Adobe XD.
• What is their process for gathering user feedback and incorporating it into the design? 
• Find out if they’re familiar with the latest web development trends.

The answers to these questions will help you confidently choose a web development company that possesses the technical know-how and creative vision to bring your website to life.

Check Client Reviews and References

92.4% of B2B buyers are more likely to make a purchase after reading a trusted review. Take a leaf from your colleagues’ book and see what others think about different web development companies. 

• Look for reviews on trusted, independent, and unbiased third-party websites like Google Reviews, Trustpilot, and G2. 
• See if the company has testimonials on their website or social channels. 
• Check the overall review score to see how well the company performs in all categories. 
• Observe how the company responds to negative reviews. 
• Be aware of recurring themes in the customer reviews, both positive and negative. For example, if many reviews mention quick response times, you know that’s a good sign.

Assess Communication and Collaboration 

Web development services involve many moving parts, so it’s critical to evaluate the company’s project management abilities. 

Communication is essential for keeping the website development process rolling and ensuring the project’s visual aesthetic (such as colors and images) aligns with your brand expectations. 

Ask the following questions when you choose a web development company:

• Do you use tools like Slack, Trello, and Asana to facilitate communication? If so, can you show me how to get the most out of this tool?
• Do you have any automation processes?
• Do you have a dedicated account manager or other team member assigned to be my point of contact?
• Explain the feedback loop to me. How will you ensure timely review stages? How will you record and implement changes systematically?
• When and how will I receive progress and status updates?
• Will you inform me of any unexpected changes or challenges that could impact the budget and deadlines for this project?

Consider Budget and Timelines

The subject of budgets and timelines deserves its own conversation—and it’s really a two-way street. B2B businesses must express their budget, and it’s up to the web development company to be open about whether they can live up to expectations. 

Top tips during this preparation stage include:

• Choose a web development company that is transparent about the small print, such as pricing, unexpected additions, and hidden costs. 
• Ask the company to provide a custom quote and a breakdown of what it includes. 
• Ensure you understand their fee structure. For example, is it project- or hourly-based?
• Set realistic timelines and deadlines. A structured approach minimizes the likelihood of unexpected delays and ensures everyone is aware of the project’s progress.

Discuss Post-Launch Support

You’ve hit the ‘go live’ button on your new website, but the hard work doesn’t end there. The best web development companies offer post-launch technical support options such as: 

• Managed website hosting services alleviate the technical burden from your team and ensure optimal website uptime, speed, and security.
• Ongoing optimization to meet your digital marketing needs.
• Updates to keep software and plugins secure. 
• Support in CRO and SEO to keep you ranking high and generating conversions. 
• Support for new integrations like generative AI tools, email marketing, and lead management systems when you need them. 

Fostering a collaborative and long-term relationship with a web development company takes a weight off your business’ shoulders—you’ll know that every issue, big or small, is taken care of. 

Consider whether you need the web developer to work closely with your in-house team or whether you’re ready to give them the reins altogether. No matter which working style you prefer or need, recognizing how to choose a web development company who values trustworthy partnerships is essential.

Moburst’s Web Development Service

You can feel confident in your choice of Moburst for expert, innovative, and comprehensive web development services. We take a 360-degree view of website development and optimization, from the early planning stages to post-launch support. 

Our web design and development experts are available for everything from animations to technical performance issues. Plus, you’ll get a helping hand from our best-in-class copywriting and marketing experts, who ensure your site is optimized for SEO, CRO, and all digital marketing requirements. It’s a robust web developer and a digital marketing agency, all rolled into one.

Make sure your business is always performing at its best by getting in touch with Moburst’s web development experts today. 

Nir Lewinsohn

Nir is the VP R&D and a partner at Moburst. In 2015, he co-founded Layer Digital Studio, a renowned design and development house that was acquired by Moburst in 2022. With over 18 years of industry experience, Nir is an expert in website and app development. He consistently delivers timely solutions and creates cutting-edge digital experiences.

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