Moburst’s Monthly Mobile Marketing Roundup #23

Industry News Mobile Marketing

Lital Castel 10 April 2025

Welcome back to the 23rd edition of Moburst’s Monthly Mobile Marketing Roundup!

This month, we’re breaking down the key shifts in mobile, from our expert predictions for Apple’s WWDC25 to Gemini’s growing reach across platforms and plenty of insights to help you stay ahead of the curve.

Let’s get into it!

Industry News

WWDC25 Predictions: What They Mean for Your App Growth Strategy

Apple’s WWDC25 is officially scheduled for June 9-13, 2025. Rumors are swirling ahead of the event, and the buzz is hard to ignore. Recent reporting suggests that Apple is set to integrate Google’s Gemini AI into its intelligent iPhone features, hinting at a future where AI is (even) more deeply embedded into the user experience. This potential collaboration could significantly impact the way apps interact with data, manage personalization, and drive engagement.

Here’s what we anticipate and how you can get ahead:

iOS 19 will Bring Visual Changes, But it Doesn’t Mean a UI Overhaul for Everyone

Apple is expected to redesign system icons and some interface elements in iOS 19, borrowing design cues from visionOS. Early leaks suggest rounder icons and more transparency across the interface. This change will mostly affect how your app icon appears next to native apps.

What to do now:

Audit your app icon. If it feels dated or heavily stylized, consider a refresh that fits better with Apple’s direction. Do not waste resources redesigning your app’s entire UI unless Apple explicitly extends the new visual language to third-party interfaces.

Gemini Integration Could Introduce AI Choices at the OS Level

Apple is reportedly negotiating with Google to bring Gemini to iPhones as part of its Apple Intelligence rollout. This means users might be able to choose between different AI models for tasks like summarization or content creation.

What to do now:

If your app includes any AI-powered features, get ahead of the questions users will ask. Where does the data go? What model is being used? Is it private? Even if Apple handles most of the backend, transparency will matter. Users will expect to understand how generative results are produced and used.

Siri is (Finally) Expected to Get Smarter and More Useful

Apple is said to be rebuilding Siri with more natural interaction, better memory, and smarter app connections. This could improve how users navigate and engage with apps by voice.

What to do now:

Revisit any existing Siri Shortcuts your app supports. Clean up unused ones, and document potential triggers you might want to support if SiriKit expands. A better Siri will likely increase voice-based traffic, especially for utility-driven apps.

Cross-Device Support Will Matter More Than Ever

Apple is doubling down on ecosystem integration. iOS, iPadOS, macOS, and visionOS are becoming more visually and structurally aligned. Apple wants users to move between devices without friction.

What to do now:

If your app only works on iPhone, look at how it could extend to iPad or Mac. You do not need to build a separate experience, but features like Handoff, iCloud syncing, and continuity can improve retention and discoverability.

Expect Tighter Privacy Requirements, Especially Around AI

Who could’ve seen this one coming? 

If Apple does roll out Gemini or ChatGPT integration, it will likely do so with strict guardrails. Apple’s AI services already emphasize on-device processing and limited data retention. Any app that taps into generative models may need to show disclosures or meet new transparency rules.

What to do now:

Start drafting clear, user-facing language about your use of AI. Don’t wait for Apple to require it. Positioning your app as privacy-conscious gives you an edge in a post-ATT world where trust impacts conversion.

WWDC25 is shaping up to be another significant event that will change Apple’s ecosystem and provide new (and potentially more challenging) ways to promote app growth. Expect new development tools, revamped privacy guidelines, and more seamless integration between hardware and software ecosystems. Stay tuned for our full coverage of the event coming soon!

Google’s AI Mode: Visual Search Reinvented

Google has rolled out a significant update to its new AI Mode in Search by integrating Google Lens. This allows users to search by uploading images, opening up a more intuitive and visual way to discover information online.

Here’s how you can leverage this update:

• Treat App Store Visuals Like Search Assets: Your app store presence needs to go beyond showcasing features. Think of your screenshots and videos as potential starting points for user discovery. Does your visual content clearly communicate what your app does and the value it offers? Consider how someone searching for a specific type of app might visually identify yours.

• Give Your Images the Right Context: Google is using Gemini to understand the content of images. That means visuals must be clear, specific, and supported by accurate metadata. Use alt text that actually describes what is in the image. Surround visuals with copy that reinforces their meaning. Generic stock photos will work against you here.
• Rethink Your Visual Content Strategy Across the Web: People are not just searching with words. They are uploading screenshots and photos to solve problems. Think about what kind of images your audience might search with. Then, build image assets that connect to those moments. This applies to your website, your ads, your app store presence, and beyond.

App Store Updates

App Store Connect: Xcode 16.3 and iOS 18.4 RC Are Now Supported

Apple continues to streamline its development process with the latest App Store Connect update. Developers can now submit apps built with Xcode 16.3 RC using cutting-edge SDKs for iOS 18.4 RC, iPadOS 18.4 RC, macOS 15.4 RC, tvOS 18.4 RC, visionOS 2.4 RC, and watchOS 11.4 RC. Additionally, TestFlight now supports these new SDKs for both internal and external testing, making it easier to iterate and refine apps ahead of the official OS launches.

Play Store Updates

Gemini in Android Studio: Turning Images into Code

It’s hard to miss Gemini’s expansion across Google’s entire ecosystem, as it’s quickly becoming more than just a search companion or productivity tool. On the development side, Google has now brought Gemini’s visual processing capabilities into Android Studio.

This means developers can now upload images of UI mockups, wireframes, or even screenshots of bugs, and Gemini can generate the corresponding code. This has the potential to significantly speed up app development

So how can developers make the most of it? Here are a few clear advantages:

• Speeding Up Development: Gemini can shorten the time it takes to turn a design into working code. Teams can move through prototyping and layout creation more quickly, which helps accelerate overall timelines and get features into testing faster.
• Better Collaboration Between Design and Development: This update helps bridge the gap between design intent and implementation. Developers can generate code directly from visual assets, leading to cleaner handoffs and fewer misinterpretations.
• More Efficient Bug Resolution: During QA, testers can submit screenshots and receive AI-generated code suggestions. This streamlines debugging and reduces the time it takes to resolve common visual issues.

At Moburst, we believe tools like Gemini can be even more powerful when combined with an integrated team. We offer both app development and marketing services—all under one roof, to help your brand move quickly on updates like this and apply them where they create the most impact, from initial builds through post-launch growth.

Android 16 Beta 3: A Stable Platform for Final Testing

Google has released the third beta of Android 16, and this release marks “Platform Stability.” This means the final APIs and system behaviors are now set, giving developers a stable target for their final testing and development efforts.

This is a crucial signal for all businesses with Android apps.

• Time for Thorough Testing: If you haven’t already, now is the time to prioritize comprehensive testing of your app on Android 16 Beta 3. Ensure all features work as expected on this latest preview to provide a smooth experience for users when the official version launches.
• Get Ready to Target the New Android Version: Begin the necessary work to officially target Android 16 in your app. This will allow you to take advantage of the latest features and improvements, potentially unlocking better performance and new capabilities for your users on the newest Android devices.

• Check Your Dependencies: Make sure all the third-party SDKs and libraries your app uses are also compatible with Android 16. Reach out to the providers for any necessary updates or compatibility information.
• Plan Your Release Strategy: With Platform Stability achieved, you can now finalize your plans for releasing updated versions of your app to the Google Play Store. Aim to have your compatible versions ready around the time of the official Android 16 release to ensure your users on the newest devices have the best possible experience.

Ready to level up your marketing strategy and stay ahead of industry trends? Look no further than Moburst! 

As a leading full-service, mobile-first digital and app marketing agency, we specialize in helping businesses like yours grow and become category leaders.

Lital Castel

Lital is Moburst’s Content Manager & Email Marketing Specialist. She specializes in coming up with engaging ideas and research to capture the trendiest topics in the digital and mobile marketing world. She is passionate about productivity and optimizing your day, but you can probably find her playing video games while cuddling with her dog on the couch to wind down at the end of a long day.

Sign up to our newsletter

Email(Required)

Δ