Moburst’s Monthly Mobile Marketing Roundup #18
Welcome back to the 18th edition of Moburst’s Monthly Mobile Marketing Roundup!
This month, we’re covering the official launch of OpenAI’s SearchGPT and its impact on ASO strategies, Apple’s potential new gaming hub for iOS, new app discovery features for the Play Store, and much more. We’ve got a lot to cover, so let’s dive in!
Mobile News
SearchGPT Officially Released: What it Means for ASO
Now that Open AI’s SearchGPT is officially live, it’s beginning to transform how users discover and engage with content online by integrating real-time, conversational responses using AI to provide contextual answers.
As we predicted back in July 2024, this major shift means that app visibility strategies must now focus on aligning with natural language queries, as users are increasingly favoring conversational search interfaces.
So, what are some steps you can take to maximize app success?
- Focus on App Store Optimization (ASO): Consider how your users might phrase questions about your app’s category or niche. Are they looking up specific benefits? Or maybe they’re hoping to solve a common issue? Then, update your app’s title, description, and keywords to match this conversational style.
- Spread the Word: To boost app visibility, actively promote and share your app’s reviews and testimonials beyond the app stores. Focus on platforms relevant to your niche, such as Reddit communities and review sites. Research the top results when searching for common user needs or questions.
- Optimize for Voice Search: Although voice search isn’t a novel concept, SearchGPT’s distinctive voice chat functionality is favored among many users. Ensure your app’s description and information are clear and easily accessible through voice commands and queries.
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Apple’s Upcoming iOS Gaming Hub
It has recently been reported that Apple is working on a dedicated gaming hub for iOS. This is a big step in mobile gaming, with the initiative aiming to integrate features from the App Store and Game Center into a unified platform.
The hub will act as a central spot for game discovery, personalized recommendations, player profiles, achievements, and leaderboards, making it easier for users to dive into new games and connect with their friends.
For mobile game marketers and developers, this presents exciting opportunities and important considerations. A centralized gaming hub means greater visibility for games—think higher user engagement with features like leaderboards, achievements, and competitive gameplay.
That said, adapting to this new platform may take some work. Developers will need to update their games to integrate with the hub’s functionalities, including Game Center features like achievements. Ensuring compliance with Apple’s rigid platform and privacy guidelines will be critical to maximizing visibility in this new ecosystem.
While the official release date of this platform is yet to be announced, we can expect it to be announced in one of Apple’s upcoming iOS releases, so stay tuned for more updates on how to prepare!
App Store Updates
Apple Intelligence Goes Live
Apple has (finally) officially launched Apple Intelligence with the release of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. This release introduces a limited suite of AI-driven features designed to enhance user experience across devices.
For brands, this launch presents new opportunities to incorporate smarter, context-aware features into your app. Our earlier guides extensively covered how to maximize these capabilities. Now that it’s live, we invite you to explore our comprehensive insights and strategies to fully leverage Apple Intelligence and enhance user engagement.
TestFlight Update Introduces Enhanced App Testing Features
Apple’s latest TestFlight update offers app developers a new set of tools. The standout feature is the ability to create targeted tester groups based on specific devices and iOS versions. This means more precise testing and better performance insights, ultimately leading to stronger app optimization.
On top of that, Apple has revamped the feedback system, allowing testers to share detailed reasons for opting out of a beta. This feedback can offer developers better insights into addressing potential user pain points and fine-tuning the app experience.
New Requirements for EU App Store Updates
Apple has announced a significant update for developers distributing apps in the European Union (EU). As of October 17, 2024, if you’re an Account Holder or Admin in the Apple Developer Program and want to submit app updates for the EU App Store, you’ll need to declare your trader status in App Store Connect. If you’re classified as a trader, you’ll also have to provide relevant trader information before your app can go through review.
Beginning February 17, 2025, apps without verified trader status will be pulled from the EU App Store until the required details are submitted and verified. This update follows many others we’ve seen in recent months as part of Apple’s ongoing struggle to ensure compliance with the EU’s Digital Services Act.
Play Store Updates
New App Discovery Features
Google has rolled out new app discovery features to enhance user engagement and visibility for apps on the Play Store:
- Personalized Query recommendations: This new feature offers tailored search suggestions to users on Search Home, guiding them towards apps that match their interests. This presents an opportunity for app owners to connect with more relevant audiences.
- Multi-Select Interest Pickers: Initially announced for games, this feature now extends to apps, enabling users to select multiple interest filters and find what they’re looking for. This can mean more targeted recommendations, increasing the chances of your app being discovered by users with specific interests.
Gemini Nano Now Available for Android Developers
Announced at Google I/O 2024, Gemini Nano—an efficient on-device AI model aimed at improving app functionalities—is now available for Android developers to explore using the AI Edge SDK via AICore. This initial experimental access supports text-to-text prompts on Pixel 9 series devices, with plans to extend to more devices and modalities in the future.
For app owners, this opens the door to integrating advanced AI features directly into your app. Using Gemini Nano, your app can benefit from improved performance, enhanced user privacy through on-device processing, and reduced dependence on network connectivity—providing a seamless, responsive user experience.
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