Web Transformation Done Right: A Behind-the-Scenes Look at Moburst’s Innovative Projects

Digital Marketing General Product Marketing

Lital Castel 18 July 2024

At Moburst, we’re passionate about transforming digital experiences with innovative UX/UI designs. This article delves into the challenges we faced, our creative solutions, and the impactful results we’ve achieved for leading brands like SYNLawn, Redefine Meat, and NewDay USA.

Ready for an inside look at how we’ve helped top brands elevate their online presence? Dive in for insights into the strategies behind their success and discover how our expertise can boost your site’s success today.

SYNLawn: Pioneering Artificial Turf

The Challenge

SYNLawn, a global leader in the artificial grass industry, approached Moburst with a unique challenge. 

They wanted to break the stereotype associated with ‘artificial’ turf by showcasing their commitment to sustainability and highlighting their innovative products.

Our mission was to design a website that highlighted their premium products while resonating with today’s eco-conscious consumers.

Our Approach

We crafted an immersive and engaging website designed to highlight SYNLawn’s commitment to quality and eco-friendliness:

• Creating an Immersive Experience: We developed an engaging 3D scrolling experience, allowing users to explore SYNLawn’s diverse applications and product range in a dynamic way.
• Interactive Product Features: Our team transformed SYNLawn’s existing static product images into dynamic videos, combining them with hover effects to make the products look more appealing.
• Enhanced Website Performance: We implemented a comprehensive SEO strategy, including content optimization, technical SEO, and mobile-friendly designs to improve organic reach and ensure stable, optimized performance.

The Results

• The new site achieved 32% more clicks and 52% more impressions, increasing organic traffic in just a few months.
• SYNLawn achieved the top rankings for key terms like ‘artificial grass installation’ and ‘artificial turf near me.’
• The new design generated positive feedback, boosting user experience and engagement metrics.

Redefine Meat: Leading the Plant-Based Revolution

The Challenge

Redefine Meat, an innovator in the plant-based meat industry, required a website that matched their revolutionary products and facilitated market penetration in a saturated industry. 

The site had to position the brand for a global launch, showcasing their innovative products and cutting-edge technologies to emphasize their unique selling point over other meat alternatives.

Our Approach

Moburst designed a visually stunning and functionally robust website, featuring immersive experiences and content that tells the brand’s story and vision:

• High-Quality Multimedia Content: We utilized creative visuals, including high-quality images, videos, and animations, to tell the brand’s story and highlight the unique aspects of their products. For the company’s Technology page, we included “hotspots” to guide the user through learning about the products’ features from a visual and interactive perspective.
• Interactive ‘Where to Find’ Page: Our team implemented an interactive map to help users easily locate Redefine Meat products in their area, enhancing user experience by providing valuable information in an accessible format.
• Localized Experiences: Moburst developed multilingual support to engage a global audience, ensuring the website was accessible and relevant to users from different regions.
• Environmental Impact Calculator: We created an interactive calculator that allowed users to see the positive environmental impact of choosing plant-based meat, reinforcing the brand’s commitment to sustainability.

The Results

Our comprehensive marketing and development strategy increased organic traffic by an incredible amount, expanding Redefine Meat’s digital footprint.

• The new site saw a 673% increase in organic traffic within a year, increasing brand awareness and engagement.
• The brand’s successful international launch won the Gold Award for the ‘Product/Service Launch’ category at the EMEA 2022 MMA Smarties Awards.

NewDay USA Careers: Attracting Top Talent

The Challenge

NewDay USA, a leading provider of VA loans, needed an effective Careers site that reflected their dynamic company culture and attracted top talent. 

Our Approach

Moburst approached this challenge with a unique solution: Our goal was to speak in the employees’ language, design the website from their perspective, and emphasize personal stories to deeply connect with users and attract new talent.

We developed a user-centric website that showcased NewDay USA’s work environment and opportunities:

• User-Friendly Design: Our team created intuitive navigation, detailed job descriptions, and engaging employee testimonials to provide a comprehensive overview of career opportunities and company culture. This aimed to attract and retain talent by offering a seamless and informative browsing experience.
• Innovative Transitions: We incorporated smooth, elegant transitions between the site’s sections to enhance the user experience and make the site more visually appealing.
• Employee-Focused UX/UI: Our core goal was to highlight employee achievements, company events, and growth opportunities to create a positive and engaging narrative about working at NewDay USA.

The Results

• The new site received a positive reception from NewDay USA’s hiring teams and led to increased usage as a resource for candidates.
• While specific metrics are still pending, the site has already been shown to improve the organic visibility and attractiveness of the brand’s career opportunities.

Ready to Transform Your Website?

Moburst’s innovative UX/UI solutions have transformed the digital presence of leading brands, driving engagement and improving user experiences. Our strategic approach to design not only addresses our clients’ challenges but also delivers measurable results that elevate their online presence.

Join the ranks of industry leaders who have partnered with Moburst to revolutionize their digital experiences. Contact us today for a free consultation to discover how we can bring your vision to life with cutting-edge design and incredible ROI.

Lital Castel

Lital is Moburst’s Content Manager & Email Marketing Specialist. She specializes in coming up with engaging ideas and research to capture the trendiest topics in the digital and mobile marketing world. She is passionate about productivity and optimizing your day, but you can probably find her playing video games while cuddling with her dog on the couch to wind down at the end of a long day.

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