gameit, a trivia app, was looking to boost its discoverability rate within the Apple App Store. The app ranking for leading terms was lacking, effecting gameit's traffic rate negatively. Moburst's task was to ensure that the app is discovered by users searching the App Store for competitive terms in the gaming, quizzes, trivia, and shopping field.
Tactics
Moburst implemented a unique search optimization strategy personalized to maximize gameit's discoverability rate. The process included a thorough audit of the app's App Store presence, followed by a professional keyword research and compelling creative materials that were A/B tested on a regular basis. Finally, Moburst added an exclusive feature within the app itself, encouraging high user ranking in the App Store.
Delivery and results
gameit’s daily download volume increased by 391%.
Moburst has managed to bring gameit to a #1 ranking for a line of significant keywords and phrases in its field.
Within a month, the app was reviewed on nine leading websites and achieved a 4.5 star ranking.
testimonials
What they say?
“The results Moburst was able to achieve for us definitely exceeded our expectations. Their creative capabilities and devotion to ongoing optimization led to a very prominent spot in the app store. Such high rankings also triggered many other positive effects that we continue to enjoy on a daily basis”.