Being one of the world's largest websites doesn't necessarily guarantee mobile success. That's why Reddit sought our help in gaining more exposure for their app-enhancing conversion optimization, especially in the most competitive keyword and phrase departments.
After launching their mobile app, Reddit turned to Moburst for help in scaling their organic growth and replicating the success of their website. With over a dozen apps accessing their content on iOS and Google Play, Reddit wanted to distinguish itself as the official Reddit app. With millions of unique subreddits, attracting users with various interests was already a challenge, even without considering the limited space for keywords and metadata phrases.
Tactics
By utilizing our expertise and proprietary tools, we conducted extensive keyword research, with a particular emphasis on mobile searches, to determine which content themes were the most searched for in the App Store and Google Play. We continuously monitored and optimized our keyword and download metrics, which led to consistent month-by-month growth.
Delivery and results
Within less than a year, we delivered staggering results for Reddit, including: Over a 90% increase in organic downloads, indexing of more than 700 phrases in the App Store's top 5 rankings, and ranking in the top 5 results for highly trafficked keywords such as "Meme," "Memes," "GIF," and "GIFs."
testimonials
In Their Words
"The outstanding results Moburst delivered surpassed even our wildest goals. The Moburst team was able to really dive into our brand, understand it and use it wisely on both app stores. This resulted in an amazing steep growth on all categories, from downloads to keywords ranking, all in a very short time span."
