SYNLawn, a global leader in the artificial grass industry, approached Moburst to redefine the perception of synthetic turf by showcasing their innovative, eco-friendly products to a diverse audience, from homeowners to landscape professionals.
Our mission was to design a website that highlighted their premium offerings while resonating with today’s environmentally conscious consumers. Moburst transformed SYNLawn’s vision into a compelling online experience, boosting brand visibility and driving greater engagement with their target audience.
SYNLawn & Moburst: Redefining Sustainability in Artificial Turf
Objective
Our goal was to design a website that catered to the unique needs of SYNLawn’s diverse audience. Moburst aimed to craft an intuitive platform to facilitate easy access to relevant content based on the unique needs of each segment with minimal clicks, highlighting SYNLawn’s extensive product range while reflecting the brand’s commitment to sustainability. Additionally, the site needed to effectively communicate SYNLawn’s expertise in manufacturing, installation, and maintenance to reinforce their position as a leader in the synthetic turf industry.
Tactics
Moburst implemented a multi-faceted strategy to enhance the user experience and optimize content accessibility. We crafted an immersive 3D scrolling experience that brought SYNLawn’s diverse product applications to life, making the site both visually engaging and easy to navigate.
Static product images were transformed into dynamic videos to enhance visual appeal and user interaction. Meanwhile, a comprehensive SEO strategy, including mobile-friendly design and content optimization, was implemented to boost organic reach. The site’s architecture was tailored to guide different audience segments—homeowners, businesses, landscape professionals, and distributors—directly to relevant content to ensure users could easily access the information they needed.
Delivery and Results
Moburst's strategic efforts led to a significant boost in SYNLawn’s online performance. The new website saw a 32% increase in clicks and a 52% boost in impressions, driving substantial growth in organic traffic within just a few months. SYNLawn achieved top search rankings for key terms like "artificial grass installation" and "artificial turf near me," solidifying their market position. Additionally, the site’s persona-based navigation and extensive resource sections effectively catered to both B2B and B2C audiences, ensuring that the redesigned website aligned with SYNLawn’s goals of redefining brand perception and driving greater online engagement.
