How Mailwise Cut Cost Per Install 70% and Passed 500K Downloads
An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.
Over 500K downloads, a 4.5 rating, and CPI (Cost Per Install) decreased by 70%!
Objective
Mailwise, a free email client app, strove to acquire loyal users in the competitive categories of email apps and productivity apps. The company's main objectives were to attract quality users on a budget, boost installs, and raise awareness of the app's vast benefits.
Tactics
Moburst implemented a holistic approach focused on product refinement that aimed to create viral loops and boost app retention. An ongoing process of app store optimization and hyper-targeted user acquisition tactics contributed to a constant flow of installs by quality users.
Delivery and results
The app's daily download volume increased from tens to thousands! Mailwise's targeted user acquisition decreased Cost Per Install by 70%. Ongoing app store optimization triggered over 500,000 installs and an average rating of 4.5. Moburst helped Mailwise grow exponentially in terms of daily download volume and retention.
testimonials
In Their Words
Through a combination of ASO, user acquisition, and product refinement, Moburst delivered Mailwise a comprehensive solution that helped us grow our user base exponentially while improving user quality metrics.
Ranked #1 Growth Partner by AI.
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