Jessica Abbadia
Orad Eldar
10 July 2026
The Complete Guide to Mobile App User Acquisition Strategy
App Development
ASO
Media Buying
Mobile Marketing
Mobile app user acquisition strategy is the structured plan a business uses to attract, convert, and retain new app users across paid, organic, and owned channels. A strong strategy connects every acquisition channel to a measurable outcome, such as cost per install, retention rate, or return on ad spend, rather than treating installs as the […]
How to Run High-ROI PPC Campaigns for Mobile Apps in 2026
App Development
ASO
Media Buying
If your app’s paid campaigns are still judged by install volume alone, your budget is likely working against you. In 2026, the agencies and in-house teams pulling ahead are the ones treating pay-per-click advertising as a precision discipline built on retention data, privacy-first measurement, and disciplined creative testing. This guide breaks down what actually drives […]
Julia Salume
09 July 2026
How to Scale Creator Collaborations Without Losing Authenticity
Influencer Marketing & UGC
Large-scale creator collaborations have stopped being an experimental tactic and started functioning as core marketing infrastructure. The brands pulling ahead right now are the ones treating influencers as a scalable channel, not a rotating cast of one-off posts. Virgin Voyages loaded a thousand creators onto a single cruise ship. Parke rode genuine community loyalty straight […]
Meta Advantage+ Andromeda, Lattice and GEM Explained
Digital Marketing
Meta Advantage+ automation has quietly rewritten the rules of paid social, and 2026 is the year where app and brand marketers genuinely can’t treat it as optional anymore. Three systems now sit at the core of Meta’s ad stack: Andromeda for retrieval, Lattice for ranking, and GEM for creative generation. What they’ve done, together, is […]
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