Gilad Bechar
21 July 2026
Scammers Imitating Moburst – Be Vigilant
Company News
Scammers pretending to work at Moburst have set up fake websites and email addresses imitating Moburst employees, through which they are committing fraud.
Jessica Abbadia
Orad Eldar
10 September 2026
App Store Search Ads: How They Work and When to Use Them
App User Acquisition & Growth
Apple Search Ads / Apple Ads
Mobile Marketing
Paid UA Channels
App store search ads put your app in front of someone who is already typing a related search, which is why they convert better than almost any other paid channel. This guide breaks down how the two major platforms handle app store search ads, what they typically cost, and how to decide if they belong […]
Orad Eldar
09 September 2026
TikTok Shoppable Commerce, Creator API and Live Shopping Tips
Social Media Marketing
TikTok shoppable commerce has quietly grown from an experimental feature into one of the most direct revenue channels available to app and brand marketers. Social buying is now mainstream behavior. The platform fuses discovery, entertainment, and instant checkout into a single scroll, and if you want actual sales rather than vanity metrics, getting fluent with […]
Moshe Billauer
09 September 2026
Writing Website Content in the Age of AI Overviews
AEO / GEO / AI SEO
Writing website content used to mean writing for a reader who would land on your page and stay a while. Now a large share of that content gets read, summarized, and served up inside an AI Overview before the reader ever clicks through. This guide covers how to write content that still earns a citation, […]
Orad Eldar
08 September 2026
Digital Marketing for Startups: Lean Growth Strategies
Digital Marketing
Startup budgets are brutal. Every line item gets scrutinized, every channel has to justify itself, and there is rarely a second chance to recover from a bad quarter of spending. Digital marketing for startups in that kind of environment is less about tactics and more about building something that compounds, a repeatable growth engine where […]
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