The State of
Influencer Marketing
The influencer marketing industry has grown exponentially in the past few years.
Just four years ago it was worth less than two billion dollars, and according to Insider
Intelligence forecasts is now projected to reach 4.14 billion dollars in the US alone by the end of 2022.
Growth will continue in double-digits so much so that spending on influencer marketing
campaigns will approach five billion dollars in 2023. That’s growth at a level you cannot ignore!
