Most users arriving on an app store page will drop within 3-6 seconds. We, however, know what it takes to get them to stay longer, keep exploring, and ultimately, convert. App store creatives are the most powerful tool you have to impact your cost per download and organic trends.
Moburst leads the industry in terms of best practices when it comes to app store assets, having created some of the best-performing assets for the world’s leading brands.
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Conceptualization
Screenshots
App preview video
The icon
The secrets to app store success
Conceptualization
To stand out and get results, you need to think outside of the box. We’re experts in deep creative research, and coming up with ideas that are eye-catching, yet still in line with brand guidelines. We generate a number of concepts, based on features and key selling points. We aim to tell the story of the app, in an impactful and appealing way; including who it’s for, and why you need it.
Screenshots
Screenshots are the first place a user’s eyes are drawn to on the app store page. Here, though seemingly limited by tight app store guidelines, we’re still able to express ideas creatively. We always focus on the users, and confirm our storytelling strategy through their eyes as they constantly ask themselves: “What’s in it for me?” We ensure that this results in the highest conversion rates throughout the user journey.
App preview video
We give users an irresistible taste of the app that draws them in from the first second and holds their attention long enough to ensure a conversion decision. After working on some of the best-performing app preview videos out there, we know exactly what it takes to succeed. We’ve tested thousands of videos, and know how critical it is to follow the guidelines by the App Store and Google Play, but still be creative around it and making the ultimate impact on conversion.
The icon
The app icon is a unique statement that encapsulates what the app stands for, while also being a key asset when it comes to generating user action, and ultimately generating conversions. It needs to be a healthy mix of a branded and performance driven type of asset.
The secrets to app store success
We’re familiar with all the complex (and often changing) app store rules – so we’re uniquely placed to ensure your app performs superbly. What’s more, our app store creative team is plugged into multiple departments – for example, we’ll brainstorm with the strategy, ASO and CRO teams – giving you the best of all worlds. Finally, our team specializes in analyzing data after the first launch and iterating, to create constantly improving engagement metrics.
