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Creative & Content

Concept & Design

From powerful insights to immense impact

Campaign conceptualization and design is the process of creating concepts that resonate with the right audience, at the right time, on the right platform, and with the right message that gets your users inspired by your products.

I WANT TO GROW

Moburst’s team of concept & design experts ensures that you get off to the best possible start, by designing for success from the get-go.

We work with all media and platforms

It’s not just about taking the same concept and using it across different platforms. What is required for truly magical results is a deep understanding of how to tell a story using different asset types; from static ads to GIF ads, or carousels to Reels ads. Moreover, it’s not just about different specs, it’s about how to position each ad according to best practices, and make the user engage with the ad to drive results. So if we want the user to swipe right for example, it’s very different to swiping up or tapping on a specific place within an Instagram story. Each ad must be designed to be beautiful, with constant monitoring of the ad’s performance to drive further decisions in terms of how to get the best possible engagement for each platform and tool – all of this is part of our creative strategy.

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Growing together is so much faster!

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Moburst as your campaign partner

Experience and synergies

The magic happens when our departments come together, with out-of-the-box thinking and data-driven decisions, for results that are nothing short of mind-blowing.

Data-driven precision

It’s not just about good campaign design and creatives – what really counts is data and performance. As much as we value good design, we know that performance and results are key. We base everything we do on data and performance; that’s what drives us and ensures success.

Broad platform expertise

No two platforms are alike. The Moburst team has the unique ability to create high-performing assets for specific platforms, based on years of working with global companies. We know what works, and why.

Moburst concept & design workflow

01

Campaign concept phase

01

Campaign concept phase

Before starting a campaign, the creative team provides deep and actionable insights in terms of creative research, insights based on previous campaigns, creative strategy, and creative implementation based on a full marketing funnel. We want to be intimately familiar with the product – our brief will be packed with information on the target audience, key differentiators, features, KPIs, and other relevant data.

The internal ideation phase then helps us understand what we need to design on a macro level – what design elements, tone, colors, messages, and images we want to use. The approach will depend on the campaign’s KPIs, the target audience, product features, and what competitors are doing – which is based on the competitive analysis compiled by the expert team.

02

Campaign design phase

03

Data & optimization phase

01

Campaign concept phase

Before starting a campaign, the creative team provides deep and actionable insights in terms of creative research, insights based on previous campaigns, creative strategy, and creative implementation based on a full marketing funnel. We want to be intimately familiar with the product – our brief will be packed with information on the target audience, key differentiators, features, KPIs, and other relevant data.

The internal ideation phase then helps us understand what we need to design on a macro level – what design elements, tone, colors, messages, and images we want to use. The approach will depend on the campaign’s KPIs, the target audience, product features, and what competitors are doing – which is based on the competitive analysis compiled by the expert team.

Case studies

+% Return on campaign investment

An app-free mobile campaign that delivered 15 times ROI The positive social buzz turned Menta into the go-to convenience brand for young drivers

+% Increase in KPIs in target locales

Scaling Gett's user acquisition while maintaining a low CPI and improving user quality Gett became a household name in its targeted cities and was able to attract users who completed the registration process, verified their personal details, and booked a cab.

+% Organic Download Growth in Just 90 Days!

$5 Million in ASO Value Recognized! The Discovery Network sought our assistance in promoting their portfolio of name-brand apps. We delivered a higher conversion ratio at the lowest cost per download.

+% Decrease in Cost Per Install (CPI)

Reduced CPI, CPR and CPA by more than 85%! Moburst and Shopkick have proven that even in the most unsettling times, it is still possible to overachieve in mobile performance.

+% Decrease in targeted cost per acquisitions (CPAs)

Characterizing, targeting, and acquiring revenue-generating users More than 100 highly targeted, personalized ads were used to acquire users who would not only install the app, but also complete the registration process and use the app to pay for parking

+% Increase in ROI

The mobile media campaign that yielded 10 times ROI! Within a short period of time, Fattal's app reached the number one position for the competitive keyword "Travel" and secured the third spot in Apple's list of top free apps

Learn what a media burst is! Pfizer's new app has taken over the App Store through a strategic 48-hour media burst, leveraging Facebook, Google, and additional mobile ad networks

+% Increase in ROI!

Moburst helped decrease cost per subscription by over 75%! Abide contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI and reducing their cost per subscription by 70% to ensure a positive ROI for the client.

+% Rise in Conversion Rates

Approve your conversion rate! Top-to-bottom app store discoverability optimization process and A/B testing for organic install rate growth

+% Increase in monthly ROI

Acquire paying users! By employing a hyper-targeted user acquisition strategy, Pink Park experienced a 20% surge in monthly ROI

+% Growth from downloads to social

Samsung approached us to promote their Galaxy App Store. Learn how we helped Samsung achieve astronomical success including a campaign that took home an international award!

+% Savings in cost per install

We exceeded the campaign goals by 98%! Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!

+% CPI decrease

X166 More Organic Traffic An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.

Moburst Helps Redefine Meat Launch Globally and become a Category Leader! We helped Redefine Meat successfully launch in four European cities and our campaign was shortlisted for 11 awards!