Marketing Strategy

When you think about brand names that truly inspire you, what comes to mind? Chances are, it’s not just a logo or tagline. It’s how the brand makes you feel and how it shows up in your life in meaningful ways. It’s a product or service that gives you a warm feeling at the mention […]

By Mike Kresch, VP Strategy At a recent family function, I was having a nice conversation with my nine-year-old niece. She asked me what I did for work. I tried to keep the answer simple: I told her that I worked in marketing. “What does that mean?” She asked.  A very smart question that got […]

Planning to launch a mobile app in 2025? With 46,000+ apps released in a single month on the App Store alone, getting noticed requires more than just a good product. This ultimate app launch strategy guide breaks down everything you need for a high-impact rollout—covering pre-launch research, persona mapping, ASO, conversion tactics, paid media, and post-launch retention strategies. Learn how to build buzz, boost app visibility, and drive long-term growth from the experts at Moburst.

In the era of constant connectivity, smartphones aren’t just communication tools; they’re virtual shopping malls. Mobile marketing for e-commerce has become a cornerstone of digital success, not just a trend. With more than 72.9% of total e-commerce sales projected to happen via mobile devices by the end of 2025, businesses that fail to prioritize mobile […]

By Mike Kresch, VP Strategy. A potential client recently asked me about the difference between the strategic consulting services we (the Moburst strategy division) offer to startups like hers and those we provide to larger clients. It was a question I hadn’t encountered before, so it made me pause and reflect for a moment. And […]

Learn the key differences between OTT and social media advertising, including placement, targeting, and engagement styles. Compare real-world performance metrics like brand recall, ROI, and conversion attribution across both formats. Discover when to use each or both to build a smarter, full-funnel ad strategy for your business goals.

Launching a groundbreaking product should be a moment of triumph, but product launches often end in a less-than-stellar performance. Why? It’s usually not the product itself but a half-baked or poorly researched product marketing strategy.  And yet, enterprise-level companies and growing startups face more pressure than ever to launch products that not only meet market […]

Many businesses miscategorize Pinterest as just another social network, missing its true potential as a visual discovery engine with high-intent users. This in-depth guide is designed for large B2C and B2B brands, providing a strategic framework for success. Learn how to transform your Pinterest presence into a powerful conversion tool.

Subscription apps are facing more pressure than ever, and the landscape just changed. A U.S. judge has ruled that Apple must allow off-platform payments without restrictions or commissions. While Apple is appealing, the implications are already material. Stripe released support for external checkout on iOS within hours of the ruling, and app developers are moving […]

In an increasingly saturated digital ecosystem, attention is the most valuable currency—and trust is the most difficult to earn. That’s where influencer marketing continues to prove its value. At its best, influencer marketing doesn’t just amplify messages. It builds credibility, drives engagement, and generates measurable business outcomes. But the space has matured—and so have the […]

The app stores are crowded places. With over six million apps available, it’s more important than ever to have an app store optimization (ASO) strategy in place. It’s the key to getting more downloads and achieving success in the app marketplace. ASO helps ensure that your app ranks higher in search results, so potential users […]

Social media marketing has become increasingly crucial for brands looking to reach their desired goals. On average, people spend at least 2 hours out of their day scrolling through social media. This makes for an excellent opportunity to showcase your brand to new potential audiences! A social media marketing strategy can boost your brand’s social […]

Organic marketing is a powerful tool for businesses that want to reach a broader audience and hit higher conversion rates. It is a strategy that focuses on using natural methods to reach potential customers and increase various important metrics. This type of marketing is often done through a combination of organic search, content, and social […]

There’s a lot of talk about the best way to acquire users, but equally important is how to retain those users. The key to app success is loyal users, as people who use it once and never return won’t bring you much value. When building a smart retention strategy, push notifications are your friend. It’s […]