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Media Buying

Using Media Technologies to Target the Right Customer at the Right Time

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01

01 Social Media & Search Ads

Social and search is the fastest-growing area of our business, and we’ve designed it to generate equally fast results. Our global footprint means you get VIP support directly from the major platforms, as we work with each of the social and search giants through their global teams in Dublin, New York, San Francisco, and Tel Aviv to support our clients. We’re a key agency for TikTok, a Premier Google Partner, and we work closely with partners from each niche to achieve unbelievable results for our clients.
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02

02 Ad Networks & RTBs

Ad networks and real-time bidding platforms can drive incredible results, at a fraction of the cost of other channels. Like any powerful tool, they have to be used carefully – as there are many pitfalls out there for the inexperienced. Moburst has deep experience with ad networks and real-time bidding platforms and will ensure you maximize your budget and deliver high-quality customers.
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03

03 Influencer Marketing

Influencers have a ton of authority: and the trust, authenticity, and connection that they bring should not be underestimated. Unfortunately, too many influencer strategies are weak, with unclear goals and average results. Now you can leverage your influencers effectively, creating a well-oiled performance marketing machine.
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04

04 Email Marketing

Want users to make a purchase? Sign up? Whatever your goal, we create an automation process to drive user action, no matter what phase of the funnel they’re at. Email marketing is still one of the most powerful ways you can engage your target audience – and we’re here to help you get the results you’re looking for.
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05

05 OTT Marketing

TV advertising used to be “spray and pray” – but thanks to smart devices, this is no longer the case. Today, advertisers are able to reach specific target audiences, with greater efficiency, lower costs, and significantly better performance, than ever before.
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What Makes Ad Copy Work in 2026?

Digital Marketing Media Buying Mobile Marketing
This article was originally published in February 2021, updated in June 2021, and fully revised for January 2026 with current campaign examples and fresh strategic insights. With consumers filtering thousands of branded messages daily, breakthrough ad copy is visual, concrete, and instantly imaginable. Whether for social media or website copy, these principles transform generic messaging […]
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Ad Fatigue: What It Is & How to Prevent It
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Noa Amit 05 December 2025

What is Ad Fatigue? 6 Effective Ways to Prevent it

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AI-Powered Campaign Automation: The Future of Media Buying
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AI-Powered Campaign Automation: The Future of Media Buying 

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App Marketing in 2026: A Guide for Startups & Corporations

ASO Media Buying Mobile Marketing
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Top Media Buying Agencies
Lital Castel
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4 Simple Strategies to Improve Your App Retention Rate

ASO Media Buying Mobile Marketing
With nearly 9 million mobile apps flooding the market, and the vast majority being available for free—it’s no surprise that the app landscape is more crowded and competitive than ever. Every day, thousands of new apps make their way into the app stores, pushing retention rates lower and making it incredibly easy for users to […]
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How to Comply with Google's EU User Consent Policy
Nadav Pesti
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How to Comply with Google’s EU User Consent Policy

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As the Digital Markets Act (DMA) takes full effect, aligning with Google’s updated EU User Consent Policy becomes crucial for global businesses, apps, websites and more.  Google’s new regulations require businesses and advertisers to acquire explicit user consent for data processing and personalized advertising, impacting any brand interacting with EU residents.  While this compliance is […]
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How to Increase App Downloads
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Lital Castel 27 March 2024

Top 15 Ways to Increase Mobile App Downloads

ASO Media Buying Mobile Marketing Social Media Marketing
In 2024, the quest for app visibility and downloads has become more challenging and nuanced than ever. With an average of 1,609 apps released on the Google Play Store and 1,085 on Apple’s App Store daily, and annual downloads reaching a staggering 148.2 billion, standing out requires more than just a good idea—it demands a […]
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How to Optimize Apple Search Ads Using Automated Rules
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Optimizing Your Apple Search Ads Campaigns with Automated Rules

Media Buying Mobile Marketing Product Marketing
With over 650 million users visiting the App Store each week, making your app stand out from the competition can be challenging. If you’re looking to promote your mobile app and reach a wider audience within the Apple ecosystem, Apple Search Ads is just the right platform to do so. Exclusive to iOS, Apple Search […]
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Choosing the Ideal Mobile User Acquisition Agency: 2026 Guide

ASO Media Buying Mobile Marketing
Learn how to choose the best mobile user acquisition agency for your app and KPIs.
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6 Effective Tips to Boost Facebook & Instagram Ads CTR

Digital Marketing Media Buying Social Media Marketing
Every industry has the fundamental marketing objective of attracting more users and driving higher conversion rates. But to achieve that, you need to start at the beginning—with a click. As the costs of Facebook advertising continue to rise, ensuring your ads generate an optimal volume of clicks is one of the most critical elements to focus on. In this context, Click-through-Rate (CTR) becomes one of the most significant metrics to track and improve.
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The Definitive Guide to Effective Paid Search Strategies

Digital Marketing Media Buying
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OTT Advertising Platforms
Lital Castel
Lital Castel 26 March 2023

What is OTT (Over-the-Top) Advertising and How Does it Work?

Digital Marketing Media Buying
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How to Make an Effective Advertisement Video in 5 Easy Steps

Creative Digital Marketing Media Buying
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Noa Amit
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Facebook Ads Best Practice for Effective Ads

Media Buying Mobile Marketing
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Orad Eldar
Orad Eldar 30 May 2021

Conducting an Effective Competitive Analysis

ASO Media Buying Mobile Marketing
This post was first published 12/08/20, and was updated on 05/30/21. As Steve Jobs was known to say “good artists borrow, great artists steal.” Certainly not to be taken literally, a tremendous amount of value can be gleaned from embracing the successes (and failures) of your competition. Investing in app competitor analysis can pay dividends […]
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Adjust
Adjust 26 April 2021

What Makes A Good User Acquisition (UA) Strategy: Adjust Guest Post

ASO Media Buying Mobile Marketing
  This is a guest post from Adjust, mobile attribution, analytics and fraud prevention company. A well-rounded user acquisition (UA) strategy is vital for apps aiming to grow their user base. If you don’t have a strategy, you’re left to guess what’s effective — and will miss out on swathes of opportunities to optimize, convert […]
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Jess Ailion 07 September 2020

Apple Delays IDFA Changes and Google’s Response to the Planned Updates

ASO Industry News Media Buying
  Apple’s iOS 14 IDFA Updates Delayed In a win for developers, this week’s hot mobile marketing news is Apple’s announcement regarding the delay of its iOS 14 privacy measures that were set to be implemented this month. The changes sent waves of panic across the industry as they would essentially kill the IDFA, which […]
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Lior Eldan 15 July 2020

What are Apple Search Ads?

ASO Media Buying Mobile Marketing
First published on March 9th, 2017. One of the best mobile marketing channels, Apple Search Ads, can provide an average app conversion rate of about 50%. Its high conversion rate, higher than its main competitors Facebook Ads and Google Ads, comes from the fact that over 65% of all app downloads are organic with high […]
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Madeline Gershom
Madeline Gershom 14 June 2020

Why ASA and ASO Should Be Friends

ASO Media Buying Mobile Marketing
App Store Optimization: The Moburst Way At Moburst, each month we perform a meticulous evaluation for all of our clients’ app store performances, optimizing & updating signature elements to ensure maximum organic app visibility & installs. This analysis, amongst other things, includes an interpretation of the trends we are seeing. Based on the given data, […]
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Ohad Galitz
Ohad Galitz 10 January 2019

Search Ads and ASO

ASO Media Buying Mobile Marketing
Previously, we’ve mentioned how Search Ads and ASO have become so important, particularly regarding their effects on organic ranking and growth. We’ll look into this in more detail, to see how you can best maximize the opportunities that search ads provide. In this post we’ll focus on Apple’s App Store Search Ads. Apple Search Ads: […]
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Maria Kofler
Maria Kofler 07 October 2018

Media Buying Challenges and Solutions

Media Buying
Updated January 2020   Media buying is a powerful way to reach the right audience, with the right message, at the right time. Make no mistake, however, there are numerous challenges and solutions out there to avoid.  Countless advertising platforms at your disposal to help get your message in front of the right audience.  However, […]
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The Super Bowl Is No Longer the Touchdown of Advertising
Gilad Bechar
Gilad Bechar 14 February 2016

The Super Bowl Is No Longer the Touchdown of Advertising, Long Live Mobile Advertising

ASO Media Buying Mobile Marketing
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