Jessica Abbadia
16 July 2026
How to Increase App User Acquisition Without Burning Budget in 2026
App User Acquisition & Growth
ASO
The pressure on mobile growth teams has never been heavier. The average cost per install across app categories has increased 15 to 25 percent year over year since 2023, and apps that do not continuously optimize their creative, targeting, and bidding strategies see their unit economics deteriorate quickly. At the same time, privacy regulations have […]