Grow your organic traffic & get ranked for top keywords
By offering a comprehensive suite of web marketing services, Moburst ensures that your SEO forms a critical part of a sustainable strategy to fuel hypergrowth.
SEO has become mission-critical for any company wanting to connect with its target audience. Successful SEO combines multiple assets and methodologies, together with technical and creative expertise.
Start with strong SEO foundations
Content is (still) king
Technical SEO is critical
Drive more relevant traffic
Start with strong SEO foundations
Getting more traffic starts with ensuring your overall SEO strategy is up-to-date and on point. Each element needs to be set up correctly and optimized, to ensure that Google can easily read it, understand it, categorize it, and ensure that you rank for the right keywords and phrases.
Content is (still) king
Content is the key to SEO success. Expert-level SEO-friendly content needs to be engaging for users, as well as being easily accessible to Google’s bots. Great content isn’t just written, it’s crafted – with the right anchors, keywords, heading structure and meta data such as alternative image names – in place.
Technical SEO is critical
A big part of ranking on Google, is the science behind technical SEO. This includes everything from site structure to loading times, and mobile-friendliness to page metadata. It also means ensuring that no red flags, such as broken links, exist in your website structure. These elements aren’t seen by users, and might be thought of as “boring” by some, but these are key factors taken into account by the Google algorithm.
Drive more relevant traffic
Traffic is the oxygen that keeps your website – and business – performing.
No matter your website’s goals, from eCommerce and lead generation to thought leadership and brand awareness, your SEO strategy should be generating high amounts of relevant traffic.
We ensure that your SEO strategy delivers on this objective, driving relevant and valuable traffic, and by extension sustained and burgeoning business growth.
Let’s Talk
Growing together is so much faster!
Our SEO process
01
Research
01
Research
The overall niche
First, we gain an understanding of the niche, the company, the competitive landscape, and the opportunities we can surface using our keyword research and competitive analysis
The current website
Next, we look at the website as it stands. What kind of audience does it currently have? Which keywords are working, and which are underutilized? Are you reaching the target effectively? How does Google perceive the website, and does the hierarchy correlate with the business?
02
Optimization
02
Optimization
Immediate improvements
We take results and use them to create a strategy and reach our goals, including better rankings and a higher volume of relevant traffic.
On-page optimization
On-page optimization is crucial for both search engines and users. The higher value the website gives users, the higher value it gives Google – and vice-versa.
On-page optimization: content
Content optimization ensures that all content is optimized for the highest possible performance, from keywords to content structure.
On-page optimization: technical
Technical optimization touches everything from the server to the user. From the moment the page is requested, through to how it appears and performs. Optimized code, page speed, and broken links are all part of this process. Technical optimization also ensures that search engines are crawling the website effectively.
Off-page optimization
Off-page optimization is just as critical as on-page optimization. Off-page optimization includes backlinks, which need to be both highly reputable and related to the website’s specific niche to help improve website authority.
The Moburst team also tracks that your profile isn’t being spammed and that no one is conducting blackhat SEO and linking your website to cheap spammy sites – endangering your standing with search engines.
03
Tracking
03
Tracking
Constant enhancement
Tracking and optimizing mean observing the actual results of how users are responding to optimizations. These efforts are constant and ongoing.
Knowing how and when to act
If initial optimizations are yielding the desired results, we accelerate our efforts. If things aren’t working as well as we’d like, we cycle again from the research stage.
Measure progress
Monthly SEO reports presenting progress. These include data on what happened over the month, comparing the current month to the previous one, which keywords worked and which didn’t, and how key behaviors changed.
01Research
The overall niche
First, we gain an understanding of the niche, the company, the competitive landscape, and the opportunities we can surface using our keyword research and competitive analysis
The current website
Next, we look at the website as it stands. What kind of audience does it currently have? Which keywords are working, and which are underutilized? Are you reaching the target effectively? How does Google perceive the website, and does the hierarchy correlate with the business?
02Optimization
Immediate improvements
We take results and use them to create a strategy and reach our goals, including better rankings and a higher volume of relevant traffic.
On-page optimization
On-page optimization is crucial for both search engines and users. The higher value the website gives users, the higher value it gives Google – and vice-versa.
On-page optimization: content
Content optimization ensures that all content is optimized for the highest possible performance, from keywords to content structure.
On-page optimization: technical
Technical optimization touches everything from the server to the user. From the moment the page is requested, through to how it appears and performs. Optimized code, page speed, and broken links are all part of this process. Technical optimization also ensures that search engines are crawling the website effectively.
Off-page optimization
Off-page optimization is just as critical as on-page optimization. Off-page optimization includes backlinks, which need to be both highly reputable and related to the website’s specific niche to help improve website authority.
The Moburst team also tracks that your profile isn’t being spammed and that no one is conducting blackhat SEO and linking your website to cheap spammy sites – endangering your standing with search engines.
03Tracking
Constant enhancement
Tracking and optimizing mean observing the actual results of how users are responding to optimizations. These efforts are constant and ongoing.
Knowing how and when to act
If initial optimizations are yielding the desired results, we accelerate our efforts. If things aren’t working as well as we’d like, we cycle again from the research stage.
Measure progress
Monthly SEO reports presenting progress. These include data on what happened over the month, comparing the current month to the previous one, which keywords worked and which didn’t, and how key behaviors changed.
Benefits
Discoverability
Dramatically improve your site’s discoverability
Awareness
Build lasting brand awareness through increased visibility
Organic
Get significantly more organic page views
Ranking
Get to the top of the search results with the right keywords
